Case Study: Garten und Freizeit – E-Commerce and Inventory Digitalized
Raumschmiede GmbH, based in Genderkingen, operates Garten und Freizeit, a successful online shop for garden furniture and leisure products. With a growing product range and increasing order volumes, the existing IT landscape reached its limits. Ruetech implemented Odoo as the central platform for e-commerce, inventory management, and sales.
The Challenge
Company Profile
- Company: Raumschmiede GmbH
- Brand: Garten und Freizeit (garten-und-freizeit.de)
- Location: Lange Gwand 18, 86682 Genderkingen, Germany
- Managing Director: Jürgen Schuster
- Industry: E-commerce for garden furniture and leisure products
Key Challenges
- Disconnected systems: Online shop, warehouse management, and accounting ran in separate applications – leading to manual handoffs and duplicate data entry
- Inventory management: No real-time synchronization between sales channels and warehouse
- Manual processes: Order processing and invoicing required significant manual effort
- Scalability: The existing system could not support further growth
The Solution: Odoo E-Commerce and Inventory
Ruetech implemented an integrated Odoo solution:
- Odoo E-Commerce: Connection of the online shop to Odoo with automatic order import
- Inventory Management: Central stock tracking with real-time synchronization
- Sales: Sales and CRM modules for customer care and order tracking
- Accounting: Automated invoicing and financial management
The solution is seamlessly integrated into the existing Raumschmiede infrastructure and forms the foundation for additional brands such as Betten.de.
Results
- Unified inventory management across Garten-und-Freizeit and other shops
- Automated order processing from order receipt to shipping confirmation
- Real-time visibility into sales, stock levels, and key metrics
- Scalable infrastructure for further growth and additional sales channels
Testimonial
"With Odoo, we finally have a central platform for our e-commerce. Inventory management runs automatically, and we always have full visibility. Ruetech understood the requirements of our industry and delivered a solution that grows with us."
– Raumschmiede GmbH
Conclusion
Garten und Freizeit demonstrates how Odoo provides e-commerce businesses with an end-to-end digital platform. The integration of shop, warehouse, and sales creates efficiency and transparency – and forms the basis for continued growth.
Facing similar challenges in e-commerce? Speak with our experts about your individual situation.