Case Study: Raumschmiede – The Complete Chain with Odoo
Raumschmiede GmbH, based in Genderkingen, is a key Ruetech client operating several successful e-commerce brands: Garten und Freizeit (garden furniture), Betten.de, and Piolo (beds and sleep systems). With its own manufacturing, multiple shops, and complex supply chains, the company sought an integrated solution for the entire value chain. Ruetech implemented Odoo as the central business platform.
The Challenge
Company Profile
- Company: Raumschmiede GmbH
- Location: Lange Gwand 18, 86682 Genderkingen, Germany
- Managing Director: Jürgen Schuster
- Brands: Garten-und-Freizeit, Betten.de, Piolo
- Website: raumschmiede.de
Key Challenges
- Complex value chain: E-commerce, manufacturing, sales, inventory, and invoicing ran in different systems
- Multiple brands: Garten-und-Freizeit, Betten.de, and Piolo needed shared processes with separate presentation
- Manufacturing: Production planning and control were not connected to sales and warehouse
- Scaling: The existing system was not designed for further growth
The Solution: Odoo for the Complete Chain
Ruetech implemented a comprehensive Odoo solution:
- E-Commerce: Connection of all online shops (Garten-und-Freizeit, Betten.de, Piolo) with automatic order import
- Manufacturing: Production planning and control integrated with sales and warehouse
- Sales: Sales processes, CRM, and customer care
- Inventory Management: Central stock tracking across all brands and locations
- Invoicing: Automated invoicing and financial management
The solution covers the entire value chain – from customer order in the shop to the final invoice.
Results
- End-to-end processes from shop to invoice – no manual handoffs
- E-commerce, manufacturing, and inventory integrated in one platform
- Multiple brands benefit from shared infrastructure and separate presentation
- Scalable business infrastructure for further growth
Testimonial
"Ruetech helped us digitalize our entire value chain. E-commerce, manufacturing, inventory, and invoicing now run in one system. That saves time, reduces errors, and gives us the transparency we need for our growth."
– Raumschmiede GmbH
Conclusion
Raumschmiede is an example of how Odoo supports complex e-commerce and manufacturing businesses with multiple brands. Integrating the entire chain creates efficiency, transparency, and a solid foundation for scaling.
Facing similar challenges? Speak with our experts about your individual situation.